A personal point of view
A pointof view.
Photo / Video / Creative Direction / Design / Space

Selected Projects
Work, witha point of view.
The work, and the thinking behind it.
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Jelarío Crane
Brand launch & concept / Brand direction / Creative design / Photography & visuals / Photo & video editing ・ 2026
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KAITO NAKAJIMA GT PRO
Photography / Direction / Editing / Planning ・ 2024
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Stage
Photography / Editing ・ 2022
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Kendamas
Photography ・ 2025
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portrait
Photography / Direction / Editing
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KENHOL
Photography / Direction / Editing
About JURYU
One perspective.Many possibilities.
Discovering what draws us in. Expressing it in new ways.
Every person and every object has a character of its own. I want to explore what draws me to them and express what I feel through color, sound, film, clothing, and space.
Read more
I value staying true to my own sensibility while remaining open to new influences. The people, cultures, music, and places I encounter all help shape my work.
I want to create work that people enjoy—work that reveals something unexpected in the familiar and gives each viewer room to reflect in their own way.
- Title
- Creative Director
- Based in
- Tokyo
- Working languages
- Japanese, English
PHOTO / VIDEO / CREATIVE DIRECTION / DESIGN / SPACE

Fields
Fields of Expression.
One point of view, in many forms of expression.
- 01
Photo
Finding the right expression for each person and subject.
Every subject calls for a different approach. I want to look closely at the person or object in front of me and explore how best to bring out what makes them distinctive.
Backgrounds and combinations of color also shape how a photograph feels. By exploring the relationship between a subject and its surroundings, I hope to capture what first drew me to it in a single image.
See Photo projects - 02
Video
A sense of story, from the first frame to the last.
I want to create videos with the narrative flow of a music video, where each scene connects to the next and a sense of story carries through from beginning to end.
Through music, color, movement, and the rhythm of editing, I aim to offer a fresh perspective on a person or subject. I want to explore work that sparks new ways of seeing and expressing—work that could become the starting point for something new.
See Video projects - 03
Creative Direction
Discovering character. Inspiring imagination.
I want to discover what makes a person or brand compelling and take my response to it as the starting point for a creative concept.
My aim is to bring together what matters to them and my own perspective, shaping those ideas into a cohesive piece of work. I also want to leave room for viewers to interpret it for themselves, explore their imagination, and reflect more deeply.
See Creative Direction projects - 04
Design
Exploring your own style through color and form.
Within design, I am particularly drawn to creating colorful unisex clothing.
I want to encourage people to find the colors, shapes, and combinations that feel right for them. That might mean choosing a color they would not usually wear or trying a new silhouette. I hope to create clothing that helps people discover a new side of themselves and enjoy the freedom of expressing themselves through what they wear.
See Design projects - 05
Space & Visual Concepts
Room to unwind. Something new to discover.
I want to create spacious, modern environments where people can feel at ease. I am interested in the whole experience of spending time in a place: its colors, shapes, open space, and the music playing within it.
For a restaurant, I imagine jazz and soul from the 1950s through the 1990s setting the mood. A place where people can take their time, enjoy themselves, and discover something new. Through cafés, restaurants, hotels, and other spaces, I hope to bring these experiences to life.
See Space & Visual Concepts projects
Vision
JURYU’s work, in places around the world.
I imagine a future in which people encounter work and spaces I have created in places around the world.
Read more
Photography and video projects, clothing, spatial design, cafés, restaurants, and hotels—I want to explore these fields freely, choosing the form that best expresses an idea rather than limiting myself to a single medium.
I want to stay true to my own sensibility while continuing to discover and learn. Each new experience will become part of what I create next.
Let’s Collaborate
Have somethingin mind?
Commissions and collaborations
Tell me about your project. I’ll reply with the scope, cost and timeline I can offer.
Let’s CollaborateArt Direction
Video
Photo
Apparel
Kendama